HISTORY - PHILOSOPHY-STRATEGY

The Full Story

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The National Consolidated Licensed Beverage Association (NCLBA) was founded in 1966 as a national association of minority-owned retail beverage outlets. The organization provides a forum and power base for cooperative action by minority retailers. NCLBA anticipates growth in every state.

NCLBA membership accounts for over a billion dollars in product transactions each year. Products include not only beers, wines, and liquors, but also soft drinks and a full line of beverage-related items such as snacks, juices, tobacco and other sundries.

The organization has many objectives, all of which may be summarized under one broad goal: to leverage the spending power tested in business by African American customers, thereby gaining broader opportunities for all segments of the minority community in all compasses of American Life. Therefore, NCLBA is committed to reciprocity. Many of the products distributed to NCLBA members depends on the African American consumer for continued sales support. Manufactures of these products must reinvest in the minority development. NCLBA has taken on the primary responsibility for implementing this interchange.

The organization is an ombudsman to industry in effectuating the employment of minorities to work in distribution and the retail trade of the beverage industry. NCLBA also helps public officials to become aware of policies and procedures that adversely affect retail outlet profit margins. The organization serves as a self-help network to cause positive changes for individual retail owners, the beverage industry and the community at large.

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